Times are tough now and business is even tougher. So I’ve put together a couple of simple and actionable tips that I hope will help you as much as they’ve helped me!
You want to be the go-to person in your field for people in your community. When clients think of a service or product, it just has to be you! But how?
REMEMBER. RAVE. REFER.
According to Marisa Corcoran, these are the 3 R’s that we hope to accomplish. And this concept perfectly ties up with one of Noah Fleming’s tidbit last February. How do we create customer loyalty? Let me count the ways:
STAY TOP-OF-MIND - No matter how good you are, or how excellent your process was, THEY NEED TO KNOW WHO YOU ARE.
CONSISTENT MESSAGING - Your messaging, communication and approach has to be consistent and relevant. Customers should see that you are dependable. If you are only present in times when you gain something from them, they see it. Let them know you are always there for them.
TRACK AND MEASURE - Ensure that your business and your customer sales process are seamless. The experience should be as clear, smooth and comfortable for them as it is for you. And whatever it is that you implement should be monitored so you can understand which works and why, or the other way around.
If they don’t remember you at the end of the day, then you’ve most likely missed one of the three.
Here are a few of my own tips as well:
When dealing with a new or existing client, set expectations that you will be asking for referrals or recommendations at the end of your cycle.
Do it. Don’t be afraid to ask for referrals and testimonials from existing clients. This increases buyer confidence even if they haven’t worked with you before.
Request for recommendations on LinkedIn. You can use these recommendations as references in social media or everywhere else later on.
Try them, and please let me know how if they worked for you. Do you have something up your sleeve that has helped you with your business? Share your tips or strategies too.
Till next time! ❤