Project Description

Episode 75 – Booming Business for Baby Boomers

People over 50 and especially over 60 can have trouble getting a job due to age discrimination. There are many people in their late 50s and up who have retired voluntarily from the workforce, yet they aren't ready to retire from the world of work.

Today’s guest makes social media easy and fun for baby boomers. Joyce Feustel, the founder of Boomers’ Social Media Tutor, helps business professionals and job seekers aged 50 and above how to use social media, especially LinkedIn and Facebook, more effectively and productively.

At the age of 61, Joyce founded and went full-time with her business after retiring from a 17-year career in sales. A graduate of the University of Wisconsin-Madison with degrees in business and education, Joyce has lived in the Denver area for 25 years.

In this episode, we talked about:

The challenges that baby boomers face and how her business can serve this generation

What led Joyce to become a social media tutor at the age of 61

How she decided what kinds of services to offer

What she finds most fun about LinkedIn

How her training as an educator, career in sales, and background as a Toastmaster contributed to her business success


Connect with Joyce




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