We laugh less as we age, but we can change that! The average baby laughs 300 times per day while the average adult laughs 20 times per day – according to work by Dr. Robert Provine, one of the first psychologists to study laughter. Just as we exercise for physical health, we can proactively engage with laughter for our mental and emotional health.

Today's guest is Ida is the Chief Catalyzer & Founder of Ability to Engage, Inc. Ability to Engage helps brands develop marketing communications, product ideas, brand strategies (brand personality, equity, and architecture), and consumer segmentations. The A2E team also develops and facilitates innovation sessions, strategic meetings, and team effectiveness workshops. Clients include start-up companies, international government groups, and some of the world’s largest and most respected companies in brand and marketing such as Clorox, ConAgra Foods, McGraw Hill, Ogilvy, PepsiCo, Pfizer, Procter & Gamble, and Red Bull.

In addition to running an international award-winning boutique consultancy, Ida is a happiness coach, inventor (7 patents), motivational speaker (including the TEDx stage), professor, board member, author and podcast host. She also enjoys getting people to find their “inner child” through laughter, as a certified Laughter Yoga instructor.

Here are some of the things we talked about on the show:
· What are some strategies to bring laughter to work?
· What is laughter yoga? Understand you’re a “laughter yoga” instructor
· What to recommend people that may feel uncomfortable laughing intentionally and without a prompt
· What to recommend people that work on teams that feel bringing in more laughter may be viewed as unprofessional

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Connect with Ida
Website
TEDx Talk
Self Help Journal